Dylan Slater is a seasoned leader in the surf industry, currently serving as CEO of the holding company that unites Outerknown, Firewire Surfboards, and Slater Designs. With nearly two decades at Rip Curl, culminating in his role as President of North America, Slater joined Firewire in early 2023 and was appointed CEO of the newly formed collective in May 2024. A former competitive surfer himself, Dylan brings a deep, personal connection to the sport that informs both his leadership style and industry insight. Though he shares a last name with 11-time world champion Kelly Slater, founder of Outerknown and Slater Designs, the two are not related. Dylan now works alongside Kelly’s brands, helping guide their shared mission to elevate performance while reducing environmental impact. Driven by a commitment to responsible business, his leadership in the responsible design and manufacturing of apparel and surfboards reflects his dedication to minimizing the environmental impact of his brands and the broader surf industry. This vision is shaped by his deep roots as a surfer and his extensive industry experience.